Posts tagged ‘google zeitgeist’

December 29, 2012

Google Zeitgeist Snapshot

This is an especially short post, as it is a high-level summary of an even higher level summary. Of course, we all know how meaningful THAT is :~

Google Zeitgeist 2008

Nostalgia

Zeitgeist is a borrowed word, from an English language point of view. It means “signs of the times”. Yes, I realize that zeitgeist is singular, but somehow we seem to have made it plural in the process of adoption from German. Or maybe not, as it is sometimes capitalized, as a proper noun, the Zeitgeist. Perhaps it is one of those mysterious, uncountable words?

Quartz News looked a little more deeply into the annual Google Zeitgeist survey, with thankfully human, not machine, translation and analysis.

Methodology

Quartz took the top results for the 34 countries for which there was data for the Zeitgeist “How to…?” category. He then rank ordered by frequency, chose the most common result for each country, and asked around, to assure that everything was translated correctly.

Do the¬†results accurately capture each country’s national character?

Chrome screenshot

In most instances, I think the answer is, “Yes”.

The number one “How to….?” query for The Netherlands was “How to survive”.

 

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