Posts tagged ‘strategy’

May 24, 2012

Google Drive has arrived

Google’s cloud storage service is finally available. It offers the promise of accessing files, even large ones, from any location or device. With Google Drive, you can create new documents, spreadsheets, presentations and charts, and easily share with others. There is the suggestion of collaborative work, by two or more, on the same document simultaneously. In reality, that is rarely feasible. Well, it is difficult to do productively. Shared access is convenient for meetings and small work groups though.

windows 7 uses google storage

Accessing Google Drive with Win 7

As with Google Docs, one may search by keyword, and filter by file type, owner or file size.  Over 30 file types are accessible from your browser. This includes HD video, Adobe Illustrator and Photoshop— this part is key: File access does not require the program to be installed on your computer!

The first 5 GB of storage is free of charge for all Google accounts.

Availability

Google Drive may be used on a variety of computers and devices, including PCs, Macs and Android. iPhone and iPad support is “coming soon”.

Google Drive

Offline?

The fate of Google Docs

Perhaps you are thinking,

This seems so similar to Google Docs!

I was too. Apparently that was by intent, as word has it that Google Drive will replace Google Docs for all users:

Precisely because Drive is just Docs with a new logo, Docs is being phased out. The site still works for now and will continue to work for months, but Google is pushing users away from the Docs URL and app and towards Drive.

I had noticed Docs was prompting me to try Drive recently. I suspect this was the reason. The URL will change from http://docs.gooogle.com to http://drive.google.com. The final changeover date has not been announced.

February 24, 2012

Orkut is the ORIGINAL Google social network

Ellie Kesselman:

TechCrunch seems perturbed by Google’s decision to maintain Orkut as a distinct entity from Google Plus. I think that Google is correct to do so.

Orkut is Google’s most successful social network. It would be fair to say that Orkut is the most successful global online community, EVER. It has been in existence for nearly a decade. That is no minor achievement, in a web time frame of reference! Orkut actually grew its user base in Brazil during 2011.

Google Orkut users in 2011 by country chart - Brazil 50%

Orkut users by country 2011

Orkut remains the second most popular social network in India. I recall reading an official Google blog post last year, tallying over 65 million ACTIVE Orkut users, primarily in Brazil, India, Pakistan and Portugal. There doesn’t seem to be any reason to merge Orkut into Google Plus.

Orkut status April 2014

The future of Orkut appears less certain now, nearly two years later. The Orkut developer page,

https://code.google.com/intl/en-US/apis/orkut 

returns a generic Google HTTP error 404 page not found.

Equally ominous: The Orkut advertising inquiries page also returns an error. Advertising is the number one priority!

Orkut 404 not available

Orkut advertising 404

The Orkut Terms of Service URL is

http://g0.gstatic.com/orkut/html/en-US/additionalterms.orkut.html

Other Orkut pages use the same path,

g0.gstatitc.com/orkut/*

This is peculiar, considering that Orkut is at http://www.orkut.com. In contrast, most other Google digital properties have Google sub-domain addresses.

I am uncertain whether Orkut is accessed over SSL, which is standard for most Google services as of October 2013. Orkut content guidelines are maintained in the Google help/support area, which does support SSL.

The extremely friendly official Orkut blog has not been updated since September 2012; not a good sign.

It isn’t over yet! @OrkutIndia posted an update on 13 March 2014. More importantly, the primary Orkut account is still active, with approximately 55,000 followers.

Update August 2014

Sad news: It finally happened. Google announced that Orkut will be shut down on 4 September 2014. Users may download their content using Google Takeout or migrate to Google+.

Farewell Orkut. I will miss you.

Originally posted on TechCrunch:

Just spotted in Orkut, Google’s also-ran social networking site: a new Google+ badge, one of the first integrations between the two services. Orkut members who also have a Google+ account are now being rewarded in the form of a badge reading “Google+ user,” which they can choose to make visible on their Orkut profile. No, it’s not a big deal in terms of the feature itself (oooh, a badge), but it’s an indication of Orkut’s current status in Google’s eyes. Orkut and Google+ are different products, and both sites will continue to exist, the company tells us today by way of explanation.

“Orkut has a large user base, especially in Brazil and India, and we will continue to invest in the product,” notes a Google spokesperson. Wait really? How on earth does that fit in with your current social strategy? Sorry, Google, continuing Orkut support just…

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September 4, 2011

The Google Labs story continues

Green is the new blue for Code Labs

According to this comprehensive listing via Google Code, Google Code Labs projects will be associated with a green bar, not light blue. Google Labs that have graduated to full products will have the usual light blue bar:

Instead of the blue page elements that you see on most Google Code pages, Labs products use green. For example, see the title bar above that says “Google Code Labs.” For Labs products, you’ll also notice “(Labs)” in the title bar, next to the product name.

The other way of denoting a Google Labs project is more pleasing to me, and endearing:

Instead of the typical Google Code logo, Labs products have one with a conical flask as the “L”.  We’re admittedly fond of conical flasks so they may show up in other places as well.

I am fond of Erlenmeyer flasks too.

Google Labs is being discontinued

Which Google Labs projects will be discontinued and which will remain? Unknown.

Swiffy screenshot

Google Swiffy — click to view full size

There will be some survivors, despite the demise of Google Labs announcement several weeks ago. For example, reCAPTCHA is a Google Labs project , but is unlikely to go away! Nor is the Google Prediction API.

Google also indicated that Google Swiffy, the HTML to Flash content converter project, will continue as a Google Labs project, although perhaps in a different location. See image for further details.

UPDATE

Two days ago, Search Engine Land featured a comprehensive post about Google Labs projects status. Some projects will live on, others will not.  A few of the more noteworthy decisions were that Google Correlate will survive. Say farewell to Google Sets and Google Squared though.

UPDATE 2

This is a shock. Straight from the REAL GooglePlex was this sad announcement on 2 September 2011. The following much-loved favorites, at least by me, and profiled in the past here, are closing down:

Google Health and Google Power Meter were discontinued too. The announcement about Google Health and Power Meter was made separately, in June 2011. Google Fiber was not affected.

Google Experimental Labs logo

Still alive!

Fate of Experiments?

I do not know how this will impact Google Experimental Search.

Although the image denotes it as part of Google Labs, the URL is http://www.google.com/experimental/ a sub-domain of Google, rather than the Google Labs URL of  googlelabs.com. The official description implies to me that it is a search-specific feature:

Google is always experimenting with new features aimed at improving the search experience. Take one for a spin and let us know what you think. Join an experiment and you’ll see that feature whenever you do a Google search.

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