Archive for October, 2010

October 30, 2010

AdWords Innovation Part I

A new keyword matching tool was introduced for the use of AdWords customers, the Broad Match Modifier for Advertisers.

New keyword matching tool from AdWords

Google Broad Match Modifier for Advertisers

October 28, 2010

Street View Vehicle

Genuine Google Vehicle

via Fast Company: Google Map of Google Maps’ Legal Troubles.

October 27, 2010

Google Books Library Project

Google books


Snippet View


Limited Preview

Full View

Full View

via Google Books Library Project.

October 27, 2010

Web Elements

Google Web Elements seems to be a collection of fifteen applications that enable Google products for display and use on personal websites. It is unclear if these applications are for Google Sites only, or Blogger too, as it is a Google property, or non-Google sites too.

via Google Web Elements.

October 27, 2010

Google Sidewiki

Why is Google Sidewiki only available for Internet Explorer and Firefox?  This Google page states that Sidewiki is a feature of Google Toolbar, which is only available on IE and Firefox. However, there is a Google Chrome browser extension to enable Sidewiki usage.

The obvious question is: Why would Google Sidewiki not be available for users of Google Chrome browser?

A second question: Why does the page heading list the product as

Google sidewiki

yet the text refers to the product as


with a capital ‘S’ ?

This is not a minor typographical error, as there are copyright and trademarks associated with all Google’s products.

One last observation: I just noticed that the URL is non-US domestic:

I’m uncertain if that is of any relevance. I arrived at this page merely by going from my own Google profile to one of my Sidewiki entries on the subject of Sidewiki.

To be continued….
via Google Sidewiki.

October 27, 2010

Google Places

Your local business, discovered on Google:                                     Be found.                                                    Communicate with customers.                                              Get insight to make decisions.

New! Local Business Centre is now Google Places. Learn more.

Claim your business on Google
and get these features:
  • Manage business information
  • Post coupons and live updates
  • See how you’re doing with a performance dashboar

via Welcome to Google Places.

October 27, 2010

Google Beat

Google Beat Profile Header

Google introduced an a new YouTube account named Google Beat. The profile header is shown above, and includes a new product logo and description:

A glimpse at the latest search trends on Google.

The YouTube channel for Google Beat offers a single 2 – 3 minute summary of high frequency searches from the previous week. These are very topical, more like a television news program sound bite. So far there has not been any other activity at the site. There are a total of nine of these weekly “search in review” videos as of today, 24 October 2010.

Tags: ,
October 27, 2010

Making the Case for Better Data Quality in Healthcare

Will better data quality improve patient quality of care? The answer should certainly be a strong affirmative.

Tony Fisher of fills in all the details about how better Healthcare Data Quality will have a direct positive impact on patient care. He gives solid reasons to support this.

Funding for data management and data integrity is often stymied because it is difficult to quantify the benefits. Data initiatives are perceived as useful general measures, to be born as marginal costs. In fact, better data quality yields quality of service improvements and contributes to ROI.

This is a reminder to more completely assess the Google Health product, which is available but not widely promoted, particularly not to consumers. Note that Google Health is not subject to HIPAA regulations.

October 24, 2010 URL Shortener

Introducing, the Google URL Shortener. Now available for all pages, not solely those  in Google’s own high-level domain name.

October 19, 2010

The Erosion of Online Anonymity

The Erosion of Online Anonymity