Archive for March 16th, 2011

March 16, 2011

Optimal advertising placement

Advertising Heatmap

Optimal advertising placement by Google AdSense

Certain locations tend to be more successful than others. This “heat map” illustrates the ideal placing on a sample page layout.

The colors fade from dark orange (strongest performance) to light yellow (weakest performance).

All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

via Google AdSense Support

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