November 2, 2013
Google Hummingbird has brought significant changes to the web, for Google search engine users as well as webmasters. The impact seems more likely to affect smaller e-commerce merchants than large companies with brand name recognition and large budgets to pay for multiple advertising channels.
Hummingbird is NOT an update comparable to Penguin or Panda. Hummingbird is a major change to Google search.
The first change that caught my attention was encryption. All Google search queries are now encrypted, i.e. it is no longer optional to connect to Google search by
https instead of
http. SSL makes Google search safer, in a general sort of way.
Keyword tool using broad match
Keyword data is not as accessible as it was prior to Hummingbird. Google Keyword Tool has been replaced by Keyword Planner. Now, certain archival keyword data can only be accessed by Google AdWords customers. Google Analytics is free; Google AdWords is not.
Functionality such as broad match is no longer available.
read more »
June 5, 2011
Sample Google Maps, Places for businesses
Business Photos from Google are now available to businesses with listings in Google Places.
Google Places listings are seen by any Google Maps user. This feature should help small businesses who want to reach more local customers. Google photographers will take interior shots of businesses, which is distinctly different from the exterior imagery ordinarily seen on Google Maps.
…sign up for a photo shoot by Google trusted photographers. The images will appear on your business’ Place page, and as 360-degree imagery using Street View technology.
The Business Photos feature is being rolled out gradually based on geographic area. The comprehensive FAQ page includes locations and timelines.
If interested in participation, a short application must be completed.
March 16, 2011
Optimal advertising placement by Google AdSense
Certain locations tend to be more successful than others. This “heat map” illustrates the ideal placing on a sample page layout.
The colors fade from dark orange (strongest performance) to light yellow (weakest performance).
All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
via Google AdSense Support
January 24, 2011
What’s that bar code?
This unique bar code on the lower right of the sticker, known as a QR code, lets customers – and potential customers – instantly learn more about a business, by visiting a mobile version of the business’ Place Page on any supported phone.
via QR Codes for Google Favorite Places.
Google Maps Favorite Places logo with expanded QR code example
Learn more about Google Favorite Places.
Favorite Places are a feature of Google Maps, but not the same as a Google Places Page.
January 7, 2011
Google AdSense is once again offering their promotional stickers. They appeared for the first time as a post on the Inside AdSense blog back in March of 2008. I was looking at the AdSense Resources page this morning, and noticed a pleasant oval image
Get your AdSense stickers!
The link is for the original story from AdSense blog, “Stick-em Up”. After scrolling to the end of 170+ comments, I finally saw the entry from November 21, 2010 by the Inside AdSense Team. Send your self-addressed stamped envelope to the address provided and receive a sticker by mail. Assuming any remain available. I’m uncertain of that, as I just sent my envelope this morning…
November 22, 2010
Google sends a personal identification number (PIN) by physical mail to all AdSense account holders upon becoming eligible to receive payments. Eligibility is based on achieving a threshold earnings level, set at $10.00 for U.S. AdSense accounts. Thresholds and currencies for other countries are listed on the Google AdSense Payment Threshold information page.
AdSense accounts cannot take receipt of their earnings without this PIN.
This is a scaled image of the PIN mailer used by AdSense. The postcard-type mailer is sent via standard post to the account holder’s address of record with Google.
Postal Mailer Used to Send AdSense PIN
The dimensions are given as 6.0 inches wide and 4.5 inches in height when mailed. When opened, the total height doubles to 9.0 inches. Additional details can be found on the Google AdSense PIN Process Help page.
November 7, 2010
Yahoo! Advertising Solutions = SCIENCE + ART + SCALE
Yahoo home page has better reach than all cable TV channels combined
Yahoo! continues to be a formidable competitor for Google in many ways. While Google may have a higher profile and garner more respect as a technology and search algorithm innovator, Yahoo Labs pursues research initiatives too.
Yahoo cross platform optimization
While not as high-profile as Google, Yahoo keeps up to speed by acquiring smaller companies with innovative applications. Yahoo recently purchased Dapper, a new developed technology platform for delivering dynamic online ads.
Yodel Anecdotal website
Yahoo! also re-designed its venerable Yahoo Mail service.
When considering profitability from online advertising, business-to-consumer and business-to-business services, Yahoo actually surpasses Google in certain markets and niches, and is more accessible for many small businesses looking for turnkey solutions. This is due to Yahoo’s longer history, deeper industry experience and good customer service.
Good for Smaller Businesses
However, there is plenty of room for Google, Yahoo, Microsoft Bing and hopefully others. Choices are good for everyone!
via Yahoo! Advertising Solutions.