Posts tagged ‘broad match’

November 2, 2013

Keywords in a time of Hummingbird

Google Hummingbird has brought significant changes to the web, for Google search engine users as well as webmasters. The impact seems more likely to affect smaller e-commerce merchants than large companies with brand name recognition and large budgets to pay for multiple advertising channels.

Hummingbird is NOT an update comparable to Penguin or Panda. Hummingbird is a major change to Google search.

For users

The first change that caught my attention was encryption. All Google search queries are now encrypted, i.e. it is no longer optional to connect to Google search by https instead of http.  SSL makes Google search safer, in a general sort of way.

Google AdWords keyword matching tool

Keyword tool using broad match

 

For webmasters

Keyword data is not as accessible as it was prior to Hummingbird. Google Keyword Tool has been replaced by Keyword Planner. Now, certain archival keyword data can only be accessed by Google AdWords customers. Google Analytics is free; Google AdWords is not.

Functionality such as broad match is no longer available.

October 30, 2010

AdWords Innovation Part I

A new keyword matching tool was introduced for the use of AdWords customers, the Broad Match Modifier for Advertisers.

New keyword matching tool from AdWords

Google Broad Match Modifier for Advertisers

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