Posts tagged ‘LBS’

December 17, 2010

Enterprise Maps and Earth

Google Earth in Sky Viewing Mode

This is another location-based service (LBS), similar but larger scale than those developed by foursquare, Gowalla and Facebook.

Google Earth and Maps for organizations

Google is different because it realizes that only a small consumer segment will remain active LBS users, in light of news about negative impact on
privacy rights.

As clear from the name, Google Earth and Maps for Enterprise is targeted toward businesses:

Make it easy for your employees to view, understand, and make decisions about location-based information. Incorporate your company’s data into Google Maps and Google Earth to be shared quickly and easily with colleagues and clients. The intuitive Google mapping applications require little or no training; your staff and customers will immediately realize the benefits of interactive geo-spatial information.

Google Earth Maps

Google’s enterprise version combines familiar Google mapping with added features designed especially for business users:

  • Google Maps API Premier
  • Google Earth Pro
  • Google Earth Enterprise

Bing supports a highly regarded 3-D mapping feature, requiring download and installation of the free Microsoft Silverlight application. There has been recent discussion of less support or other curtailment by Microsoft, but I am not certain, as I’ve read differing accounts depending on the source.

Note that Google also requires installation of an extra application on the user’s hard-drive to use Google Earth, as it is a 3-D mapping program.