November 18, 2010
Yahoo announced a new search product yesterday, Yahoo! Clues.
Yahoo! Clues Beta
It offers new features such as trend tracking options. Clues is available as a beta release, and has similar functionality to features offered by Google’s search engine since 2008.
The policy page provides instructions for opting out of content served advertising. There are also instructions and a link if you want to remove your webpage or sites from appearing as a search result.
November 7, 2010
Yahoo! Advertising Solutions = SCIENCE + ART + SCALE
Yahoo home page has better reach than all cable TV channels combined
Yahoo! continues to be a formidable competitor for Google in many ways. While Google may have a higher profile and garner more respect as a technology and search algorithm innovator, Yahoo Labs pursues research initiatives too.
Yahoo cross platform optimization
While not as high-profile as Google, Yahoo keeps up to speed by acquiring smaller companies with innovative applications. Yahoo recently purchased Dapper, a new developed technology platform for delivering dynamic online ads.
Yodel Anecdotal website
Yahoo! also re-designed its venerable Yahoo Mail service.
When considering profitability from online advertising, business-to-consumer and business-to-business services, Yahoo actually surpasses Google in certain markets and niches, and is more accessible for many small businesses looking for turnkey solutions. This is due to Yahoo’s longer history, deeper industry experience and good customer service.
Good for Smaller Businesses
However, there is plenty of room for Google, Yahoo, Microsoft Bing and hopefully others. Choices are good for everyone!
via Yahoo! Advertising Solutions.
October 5, 2010
Google’s AdSense for publishers and AdWords for businesses are probably the most familiar digital advertising services for most of us. However, there are additional services, I realized, after noting a link on the Yahoo! home page today.
Yahoo! offers a wide variety of advertising and web analytics with its Yahoo! Display Advertising Solutions. Businesses may also be interested in the Right Media Exchange, the first, and the largest exchange marketplace for digital advertising.
Web site publishers and bloggers can generate an income stream from their sites by joining the Yahoo! Publisher Network and displaying content-relevant advertising, similar to Google’s AdSense. However, the primary intent of this post is to suggest that Yahoo’s privacy and advertising practices page is a great reference source for consumers, advertisers and publishers. The information extends beyond Yahoo! to include:
- online behavioral advertising methods described by the Network Advertising Initiative (NAI)
- what consumers should do to manage which interest-based ad categories to receive
- how consumers can opt-out of some or all advertising
- how to set browser controls and plug-in’s to select and maintain privacy choices.