Yahoo! Advertising Solutions = SCIENCE + ART + SCALE
Yahoo home page has better reach than all cable TV channels combined
Yahoo! continues to be a formidable competitor for Google in many ways. While Google may have a higher profile and garner more respect as a technology and search algorithm innovator, Yahoo Labs pursues research initiatives too.
Yahoo cross platform optimization
While not as high-profile as Google, Yahoo keeps up to speed by acquiring smaller companies with innovative applications. Yahoo recently purchased Dapper, a new developed technology platform for delivering dynamic online ads.
Yodel Anecdotal website
Yahoo! also re-designed its venerable Yahoo Mail service.
When considering profitability from online advertising, business-to-consumer and business-to-business services, Yahoo actually surpasses Google in certain markets and niches, and is more accessible for many small businesses looking for turnkey solutions. This is due to Yahoo’s longer history, deeper industry experience and good customer service.
Good for Smaller Businesses
However, there is plenty of room for Google, Yahoo, Microsoft Bing and hopefully others. Choices are good for everyone!
In the Googleplex 